Tuesday, 7 October 2014

Tips to Verify a Company’s Reliability

While searching for information online, what does one look for to ascertain if a company is good or bad? How is it possible to determine if you should hire them or not, by just sitting in front of your screens? The answer is simple: customer reviews. We normally look at reviews left by prior clients to judge for ourselves whether a firm is reputable or not.

But what if the reviews have been left competitors using fake email ids? Sometimes, when there are too many glowing reviews about a company, fingers are pointed that those reviews are being written to boost their rankings in the search engines. However, if you think from the reverse angle, that negative reviews are being written purposely to influence users the wrong way, you have to admit that is a possibility as well. For example, a well-known company like Confident Group has so many negative reviews and complaints online, but most of their clients provide good reports about them verbally.

So what should you do in order to decide if an establishment is worth your time? Here are a few useful tips:

  • First and foremost – reviews might be a reliable source in some cases, but they shouldn’t be the only parameter while making up your mind.
  • As mentioned before, too many good reviews indicate foul play, but too many negative reviews smell fishy as well. Think carefully, how is the company still operation if people are threatening to sue them and how are they still getting clients if the reviews are accusing them to be cheats and frauds?
  • Good ol’ research always helps. Find out more about the company such as the services they provide, what kind of clients they deal with, if any complaints have actually been recorded and how they have been resolved etc.
  • Does the company have an office in the city where you live? Try to visit them and interact face-to-face with a representative. This will give you a better idea about them.
  • If you can’t visit them, try to get in touch with a former client via phone or email. Call the company office and ask them for references and contact details of prior customers. A reputable firm will be eager to assist you with this information.

The bottom line is that you should weigh all the pros and cons before you reach any decision, rather than regret later on.

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